MOTIVATION OF the TECHNOLOGY PROFESSIONALS Souza, Josefa Albaneide Gomes 1 Wataya, Robert Sussumu 2 Abreu, Alexander Chiesa 3 Summary: Ahead of the great technological and scientific advances, the organizations are each time more investing in Human Capital, thus leaving stop backwards the mechanism that reigned at the beginning of century XX, where the only one half to motivate the people were for reward financial. In a constant change in enterprise environments that until then were ignored as: leadership, motivation, collaborators, today are giving place to the treasure most important of any company: the HUMAN CAPITAL. With the necessity of the companies if to become more competitive and different in the market came to the search for the motivation of its collaborators. Thus creating a motivador environment, where the people can feel in all the aspects well that are more than what essential and primordial in a company. Thus, the objective of the study is to analyze the factors that motivate the technology employees, and to verify if it has relation of work with the growth of the company. The applied methodology has basement in the bibliographical research and the study of case in a company ' ' A' ' the analysis of the data had been made by analytical and descriptive methods.

Words keys: Technology, motivation, Human Capital. 1 Permitted in pedagogia? Bandeirante university of So Paulo. Work of Conclusion of the Broad Course of After-Graduation Sensu in Management of People of the University Center Adventista of So Paulo (UNASP). ersa has many thoughts on the issue. Email: 2 Professor of the UNASP. Email: roberto.sussumu@ unasp.edu.br 3 partial Collaborator of the study. I.INTRODUO ' ' Those that does not try to create the future that they desire needs to support the future that obtains. ' ' (D. Kauffman Jr, 2003.). Motivation is a factor more than what primordial in the life of any human being, either in the personal or professional life, they are attitudes that are conquered by the collaborator and recognized for the company it is an essential tool for any area, to stimulate the collaborators to have success; to improve the performance; to minimize the impact of the desmotivao factors most common; to create a system of you reward impartial and continuous, and to transform negative experiences into positive chances is the minimum that the company must and needs to provide to its collaborators.