The Swiss have always been known to produce good and quality items. And of course this applies clock and alarm. Throughout the world, with the word Swiss watch an association: upmarket, fine, dear. At the same time there is another contender. Which, like the tiny Switzerland also is a geographically small area, rich in natural resources and is very interested in its reputation as the best manufacturer in the world. The Japanese, known to all as the best producers of electronic devices and automobiles, are now becoming the leading and largest manufacturer of watches in the world. To understand what is happening, we to return to vrmeni World War ii, when Japan was in ruins.

Businesses that survived were very limited access to raw materials and equipment. With the help of his former enemies, Japan began a slow and painful process of economic recovery and production. Trying to make things quickly, often stardalo quality. And the phrase Made in Japan, became the symbol of production "with the claim" and of dubious quality. A handful of Japanese businessmen, such as Akio Morita – the founder of Citizen saw an opportunity, as a tragedy turned into a useful direction, and change the negative perception of Japanese goods. Applying innovative technology, as in sphere of production and of management, with emphasis on attention to detail and automation of manual labor the Japanese reverse the negative trend and changed the view of Japanese goods as the goods of low quality. Meanwhile, Switzerland shared the fate of Japan.

Continuing hard to make things buyout has not enjoyed such a demand, but still retain an aura of craft and style. As a result of extreme need the Japanese were forced to produce more with less, and invent from scratch the production technology. An excellent example is Japan's Citizen watch corp., Founded in 1930. Beginning with the production of aircraft parts avtmobiley and, subsequently increased to the largest watch company in the world. Now, Citizen watches are known worldwide as a very precise and high-quality tool showing time. Another company – Seiko, is also leader in watchmaking. Under the brand of Seiko were first vypuschey hours in 1913. Applying hereunder, which they learned in tough times, Seiko watches have become one of the most recognizable global brands, which is associated with unmatched quality and reliability of its famous clock.