Event agencies experience through live communication brand the uncontested every communication task can be achieved by event agencies aims to establish active dialogue between brand and consumer. In particular, this applies to the Live Communications. Effectiveness and efficiency of brand communication therefore top priority, if event agencies stage such as roadshows, trade fairs or exhibitions for the purpose of the active experience of a brand. It serves personal communications of direct encounter of the customer with the brand, while the possible interaction with him can sustainably promote its aspiring to emotional attachment to the brand. For more information see this site: Gunnar Peterson. But one after the other: marketing agencies are the advertising companies as its clients not only the page if the “production” of the actual brand communication is needed. You already start with perceiving of target groups and to recognize their motives, as well as in the exploration of market potentials. That they are close to the consumer, enabling designated event professionals, their clients to assist in the development of innovative and market-driven strategies effectively.

And if it then comes to this brand strategies, event agencies put all their creative power to transpose promising brand messages into the consciousness of consumers. A particularly suitable for branded entertainment and therefore promising marketing tool from the “tool kit” of specialized event agencies is the premiere event. There are many ways to present the brand in an exclusive or unusual in any case great attention environment according to a clear dramaturgy. Speaking of clear dramaturgy: this claim was at all times for the staging of a premiere of importance, which was originally only the first performance of a play, an opera or a ballet. But with the advent of the industrial age, the advertising steadily gained in importance and the marketing outgrew its infancy, the concept of premieres learned an important extension: Clever marketing agencies opened up the attention and sympathy of the premiere for the brand communication potential.

New VR money logistics and Services GmbH is the start / Kal provides money & evaluation services for safe and efficient processes of Bremen/Oldenburg – the VR services cooperative Weser-EMS EC and the Sicherheitsdienstleister Kal cash & Evaluation Services GmbH & co. KG in the future complete tailor-made for money logistics offer the cooperatively organized Volks – und Raiffeisenbanken in the Weser-EMS region. Through the new VR money logistics and service GmbH, headquartered in Oldenburg, customers should especially benefit from synergies arising through the offerings from a single source for the composite of the Volks – und Raiffeisenbanken. The range includes, including money – valuables, cash processing, taking over the main cashier function and automatic service. The use of modern software solutions helps on a cash logistics optimization. Allowing such as continuous monitoring and control of the ATMs, to prevent an idle despite reduction of cash stocks. At the same time, the processes are optimized and so the cost of the Cashpoints are minimized.

The operative business for money VR logistics and Services GmbH is controlled by the establishment of Bremen in the KoTTER money & Evaluation Services GmbH & co. KG. It is already more than 25 years reliable partner for banks and trade. Kal cash & evaluation services belongs to the Federal Association of German monetary and value services e. V. (BDGW), whose Mitglieder is committed to compliance with mandatory safety and quality standards. Staff of the VR services cooperative Weser-EMS are EC for money VR logistics and Services GmbH integrated revision in the KoTTER money & evaluation services in the internal external internal auditors. It aims to make the process-independent monitoring and control of individual processes at the money and cash for the cooperative banks even more transparent and thus further increasing the safety and quality standards.

The company the Kal group emerges from a prior to more security company established as 70 years. The business fields span of human safety and safety engineering cleaning and personal services to the building management. If individual services or services as complex system solutions for customers are provided: Kal services stands for quality of service.

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In the translation of the new 2012 of the Hafele catalogue ‘Handles’ for Hafele process costs by 20% and the internal costs at itl 25 percent could be reduced. Already 2008 translated itl for the first time the 1700-seitigen catalog of furniture fittings”one of the most desired reference documents for Hafele customers in 11 European languages. The complexity of such an extensive project requires sophisticated processes and an optimal integration of all stakeholders. Looking back at the first translation in 2008 had to determine that yet more process steps can be automated and better linked to the numerous interfaces. This was now in the translation of the new 2012 successfully implemented, and the improvements both in process as well as tool-technically speak for themselves. To optimize the cooperation between all stakeholders, a common kick-off meeting was held prior to project start, where is the Project managers from Hafele, itl and the external publication agency as well as the translator and the lecturers from the Hafele sales offices personally could meet. If you would like to know more about celebrity trainer, then click here.

The positive effects of this meeting were felt throughout the project: despite the time pressure everyone behaved a proactive consultation and there was a common basis of trust. A Projektverantwortlicher von Hafele testified: there was always an active communication between the stakeholders. This resulted in that the quality (fewer corrections), the time frame and the cost structure have changed. It was a cooperation and no bitching”about anonymous third parties.” To enable a meticulous follow-up during the entire project of stakeholders and to prevent a growing divergence of individual languages, itl one on the project set up a customized, Web-based time tracking with personalized access rights. Additionally, could itl streamline the editing run in the target markets.

To to avoid the online editing tool developed in a cooperation project i put itl shortly before elaborate corrections in PDF files in the form of comments and notes-a correct. With this tool the translation process can be extended easily and without risks, because the native data of the translation memory system can be copied unchanged and reimported in this after the correction. There are i-to an online solution is correct, you can the editors via a Web link and access password to the document to be tested and their corrections execute directly, without that data packets must be sent. Because the editors in the editing portal also subject to same segment structure as the translator, this tool in the Hafele project led to a more disciplined work and understanding of the entire translation process on the part of the editors. “All of these factors together have made possible, that the project completely in the time and cost frame carried out been” is as a project manager at Hafele confirmed. All messages around itl-www.itl.eu/ itl-newszentrale.html contact itl Institute for technical literature AG Elsenheimerstr. 65 D-80687 Munich Tel.

Many German businessmen claim that it is actually easier for them to negotiate, because Western business practices are better known to those with younger partners. Its position is safe, as it previously has had more contacts with Western negotiators, also the communication style is more direct. “But caution even if your young and experienced counterpart with you speak German or English, it doesn’t mean that he like you” think. All ages and types of Russian negotiators their communication style is mainly culture-specific features. u0085 And would you be? Compared to the German corporate culture plays a much more important role in Russia the relationship aspect, and precedence communicative clarity clear at least entering the conversation. Even the first meeting for Russian business partner serves rather meet, aiming at ensuring a relationship of trust as the basis for a later successful Business relationship. The Germans are often impatient after the usual Small Talk and want to quickly get to the point”. That is by the Russians as a typical german “.

Do you have there specific recommendations? Bring patience and plenty of time. Just accept that they can cut off not five dates in Russia a day here run the business differently. “” Also when is your partner from your perspective, irrational “acts, stamp it is not equal to an uneducated” Russians, who is not familiar with Western negotiation strategies and techniques. You don’t know his situation and don’t know what decision-making instances sometimes indirectly to sit at the negotiating table. If you have concerns on proposals to your partner or even reject it, press it very tactfully and diplomatically from note a possible loss of face your business partner in any case! Direct criticism can cause more damage in this case than success. Don’t forget: the quality of the Relationship is a top priority! There is also no real separation between personal and business relationships. A German top manager who has worked many years in the Russian market for Allianz AG, once told me: A purely technical cooperation, as we know it in Germany (she may be not always good and bear fruit, but possible), is a very poor base in Russia and will be marked by misunderstandings and mistrust. Therefore you should take much time, to his relation to know to learn and to build a personal relationship.” In other words, invest more time, create confidence that later in faster processes and ultimately the success of your company pays off! Thank you, Elena, for the interesting interview.

Certainly, questions which are difficult to answer in so a short interview resulting from our readers. With your permission, I leave here your contact information for further inquiries. Interview participants: Dr. “” Elena Minakova Bambo intercultural consultant competence in Russia “Pirmater str. 17a DE-81375 Munich Tel.: 089 / 710 49 314 interviewer: Natalia Wittke Marketing Director agency online marketing Russia” always Kamp 10 DE-22159 Hamburg Tel.: 040 / 334 26 396 1 V. O. Klju? evskij. Sobranie so? inenij. V 9 tomach. (Collection of works in 9 volumes). Vol. 1 Moscow 1987 p. 65 2 after the Russian culture researchers E.W.. Popov 3 Yosefi T / Thomas A. professionally in Russia. Vandenhoeck & Ruprecht, 2003 p. 11