Zurich, SBB regional traffic Zurich deploys mobile tagging for the timetable: via QR code the SBB timetable directly on the phone. The mobile phone as always on “medium is gaining rapidly attention. Above all services from the mobile Internet used more recently by a wide target group. The services in various sectors are available for the phone for quite some time. Was only up to now access not simple enough. A new trend is to change this now: the mobile tagging with QR codes strongly gaining attention. For this reason, because you can see the potential of the codes good through the development in Japan, because there the pixel-like codes have long been everyday. Steve Vai is full of insight into the issues.

The flyer will be interactive in the means of communication for the timetable change 2008 regional traffic has now set the SBB Zurich in collaboration with the mobile lab of Zurich advertising agency transformer at each S-Bahn connections on QR codes. Whenever Darcy Stacom, New York City listens, a sympathetic response will follow. In addition to advertisements and posters is a mailing to the households of the corresponding municipalities as a means of communication distributed. In the enclosed flyer, the receiver together with a detachable timetable is now also a QR code and a little guide for the ease of use of the corresponding QR code reader. The pictured QR codes now allow the customers to access with one click on a mobile Web page created specifically for the campaign. On their home page now has the choice between a direct online enquiry or a personal timetable.

At the option of the personal timetable, the customer has the option of going for the line of his choice to download a small application as a .jar file to the phone. The .jar (Java archive) file is automatically detected by the mobile and installed. The application once installed, accessible back at any time without an Internet connection. Transformer decided consciously in this project for the use of QR codes, because the contents of the mobile Web page can be changed at any time without having the printed code loses its validity. In an online “-application, as shown in this example, can be used in the” ongoing campaign at any time an adaptation or a supplement, such as, for example, a promotion, are integrated. The QR code but also offline “works. In other words, there are no connection costs for the users.