ZDie QR code now also hold in the music industry. Zurich, January 30, 2008 – QR codes appear more and more often lately and are discovered by more and more industries. The so-called mobile tagging with QR codes is already firmly established in Asia and enjoys a high level of acceptance. Luxury cosmetic product, car manufacturers or concert Organizer, simple linking to the mobile Internet is trend and brings major added value to consumers. Now the QR codes hold also in the European music market. As a second volume in Europe now has the Swiss Irish-music band ‘Inish’ for a ‘ verlinktes’ CD cover of the album “Jewels of the Ocean” decided. The QR code is itself printed on the CD cover and CD. Is scanned the code with the phone, you will reach directly the extra custom mobile Web page.

There are various options to choose from on the mobile Web page: as wallpaper, tour dates and sound samples can be downloaded along with info about the band. The main objective of the campaign was to open especially an additional distribution channel. So can a form for ordering the CD be selected on the mobile Web page with one click. According to Mike Gorsatt of “Inish” the band will print the code on other advertising and merchandise. “The code works like a walking offline web banner”, so Mike Gorsatt. Someone can scan for example, the code on the T-Shirt of his counterpart and immediately listen to the CD. The mobile unit of Zurich advertising agency transformer is responsible for the action. The transformer mobile lab has implemented inter alia QR-code concepts for SBB regional traffic Zurich (November 15, 2007 press release).